What Is The Most Important Component That Will Make A Joint Venture Giveaway A Success For My List Building Efforts?
A JV giveaway event is a site setup by Internet marketers who agree to use their email lists to help create the lists of all the members participating. By taking part in such an event each member has the possibility to increase the size of their own list of subscribers by taking advantage of the combined power of all the other list builders who are participating.
The way it works is every participant of the JV giveaway submits one or more free products together with their squeeze pages they will be using to accumulate new registrations. They then consent to email their email list on launch day promoting the giveaway event and all the free products being given away by other members.
The one vital factor that will make a JV giveaway event a success for you, would undoubtedly be - your gifts. A winning JV giveaway event (for you) would be an event where you built your email list. For that to take place you want people to opt-in for your contributions. Therefore you need your gifts to be engaging for the people that enroll in the event as members.
What are the attributes your submissions need to have?
1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.
2) Contemporary - Your contribution should not be a worn out eBook from 2002.
3) Substance - Your contribution must provide worthwhile, practical information.
4) High quality graphics - People "shop" with their eyes. Make your graphics appetizing, pleasant to look at and exciting.
5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You essentially need to sell your gifts twice:
A. At the gift list - You need an alluring title (some events limit it to 25 characters) and a to the point, attractive copy (some events limit that to 500 or even 300 characters).
B. At the gift's squeeze page - this is like a sales letter only instead of a "buy now" button you will have a sign up form.
6) Bonuses - You must (yes, "must" - people have come to expect this) have bonuses on the download page. Please, add a few solid bonuses and not just the usual affiliate promotions.
7) Follow up - Follow up on your subscribers. Make it unique and offer more bonuses.
Conclusion
You need good marketing skills for your gifts to produce the type of results you want. Invest in your contributions and your list of subscribers will expand.